How to Launch a Dental Membership Plan
The short version
A dental membership plan ($25-35/month covering two cleanings, exams, X-rays, and 15-20% off treatment) captures the 40% of Americans without insurance. 100 members generate $30,000-42,000/year in fees plus $50,000-100,000 in discounted-but-booked treatment.
Patient without insurance hears "$380 for cleaning, exam, and X-rays." They pay, but don't schedule the next visit.
A membership reframes: $29/month covers all cleanings, exams, X-rays, plus 15-20% off everything else.
100 members × $29/month = $34,800/year in fees. Plus $80,000-150,000 in discounted treatment that wouldn't have happened otherwise.
Trikkl for dentists handles renewal reminders for membership plans. At $15/month.
Written by Jordan Hayes, Trikkl. Updated May 2026.
Frequently asked questions
What should it include?+
Two cleanings, two exams, X-rays, 15-20% off all additional treatment. $25-35/month.
Target patient?+
Uninsured, self-employed, retirees, patients with restrictive insurance.
How does it affect retention?+
Members retain at 85-95% vs 60-70% for non-members. Monthly payment creates commitment.
Is it legal?+
Yes. Not insurance — direct provider-to-patient agreement. Don't market as 'insurance.'
How to price?+
Retail value of included services ($600-900/year) × 40-60% = $249-399/year or $25-35/month.
When to pitch?+
Checkout when uninsured patient asks about cost. 30-50% conversion at that moment.
Written by
Jordan HayesField Operations Lead, Trikkl
Jordan spent eight years running a 12-truck landscaping company in the Pacific Northwest before joining Trikkl to help build tools for crews just like the one he used to run. He writes about the operational systems that separate growing lawn care businesses from stuck ones.
