Why Pest Control Quotes Go Cold (And the Follow-Up That Saves Them)
The short version
Termite quotes ($1,500-5,000), wildlife removal ($500-2,500), and annual plan proposals go cold at 40-60%. The follow-up uses active-damage urgency: 'Termite damage worsens every week of delay.' Recovers 15-20%.
Homeowner finds termite damage. Panics. Gets a $3,200 quote. The panic fades. The termites don't.
Day 3: Check-in. Day 7: "Damage continues daily. Financing available — $90/month." Day 14: Decision check. Day 60: "Colony still active. Happy to refresh the estimate."
Trikkl for pest control runs follow-ups with active-damage messaging. At $15/month.
Written by Jordan Hayes, Trikkl. Updated May 2026.
Frequently asked questions
How many go cold?+
40-60% for termite and wildlife. 20-30% for quarterly signups.
When to follow up?+
Day 3 check-in. Day 7 active-damage urgency. Day 14 decision check. Day 60 dormant.
What urgency angle?+
Active damage. 'Termite damage continues daily. Every week of delay = more structural compromise.'
Financing?+
For termite over $3,000 and fumigation. '$100/month' removes the lump-sum barrier.
Most ghosted quote?+
Termite treatment. Customer panicked, got the quote, calmed down.
How many follow-ups?+
Three active (3, 7, 14) plus dormant at 60.
Written by
Jordan HayesField Operations Lead, Trikkl
Jordan spent eight years running a 12-truck landscaping company in the Pacific Northwest before joining Trikkl to help build tools for crews just like the one he used to run. He writes about the operational systems that separate growing lawn care businesses from stuck ones.
